Each year, large numbers of sellers utilize a Adwords campaign as their biggest medium with regards to advertising over the internet. Why do they use Google? Because, simply, Google is everywhere. 70% of all internet searches on the globe are carried out via Google. 250,000,000 million searches a day, from every country. And, tens of millions of search results display ubiquitous AdWords ads, in a large number of languages, from English to Chinese and virtually every language in between.
Additionally, Google ads are now shown on in excess of one million websites, too! This audience, along with the people who use Google for his or her online search engine, is so vast that, amazingly, AdWords now appear nearly 90% of times that each and every person on the planet goes to the internet for information or entertainment.
Properly implemented, an AdWords campaign is a straightforward, cost effective yet powerful approach to market a company’s goods and services. Concurrently, it sometimes provides better prospective results because the campaign revolves around highly targeted, highly relevant keywords that aim right on a particular segment of the market.
With the intelligently run internet advertising campaign and just a modest budget, almost anybody with a decent product or service can compete with the world’s biggest advertisers. Regrettably, the overwhelming number of Adwords marketers engage in AdWords campaigns that fail.
Due to the vast market offered by Google, how can this be? Facts are, there are many reasons like:
1. Failing to recognize that 90% of all the keywords bring about inadequate targeted traffic to be commercially viable. That’s right. 90%!
2. Being completely in the dark as to where to find highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most do not realize that there are great online research tools or, in fact, how to use them.
In comparison, a Adwords professional uses niche research tools (many free) to locate long tail keywords having these characteristics:
* Daily traffic of 100 or higher (higher the better)
* Lower than 30,000 competing pages on yahoo for every keyword
* Low strength of competition for sites on the first page of Google
* Good Commercial Intent
3. Paying a lot of for AdWords ads and being too lower in their ad position.
Not many AdWords advertisers understand AdWords Quality Score, though it is a crucial element of an effective AdWords campaign.
In reality, just a relative handful of people who advertise on Google have even heard about AdWords Quality Score!
4. Creating poor ads ad copy or, for that matter, not understanding this basic principle: Headlines (titles) often mark the difference between a successful as well as a failed campaign because the identical ad run with various headlines differs tremendously in the returns. Quite literally, a single word, or single letter, can have huge financial consequences.
It is not uncommon for a little change in headlines to multiply returns by five or ten times over but many webmasters who are content with creating seat-of-the-pants ads.whine when their ad campaigns take it within the seat-of-their economic pants.
5. Building poorly optimized landing pages or sending all visitors to their homepage.
6. Committing common, easily avoidable, but expensive AdWords advertising mistakes.
7. Taking the simplest way out. Rather than A/B test each ad, every landing page, they may be content to select what ads and landing pages that appeal to them instead of with their targeted potential prospects. For such folks, unlike Apollo 9, failure is definitely the realistic option.
8. Neglecting to increase the performance with their best keywords ezvpda the amazingly simple but powerful “Peel & Stick” Strategy that can skyrocket CTR and profits.
Significant Google AdWords profits will likely elude those 90% of Google advertisers who work on a “Build it and they can come” strategy. But, the failure of many presents a Golden Opportunity to those webmasters who take the time and expend the effort to learn how to advertise with Google.
Successful marketers make use of tools to ferret the best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.
For these particular entrepreneurs what was true for Apollo 9 holds true for them: failure will not be an alternative. But, success and profits are!