Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of fifteen years since the first unit opened in Oxford, Miss., the company took pause to seek feedback from guests on what’s essential to them.
Guests praised Newk’s for offering the right balance of wholesome and satisfying meals that can be shared in a comfortable dining room, ordered online or delivered to meet their busy lifestyles. “The purpose of Project Strive is always to build from what our guests love about Newk’s and evolve the manufacturer to be more aligned to their lifestyles. It stems from our brand mission to attempt to exceed expectations for many Newk’s guests,” said Michelle Spohnholz, VP of promoting at Newks Menu.
Newk’s has always featured an open kitchen, where guests can see exactly what goes into their meals. Historically, guests have not always been conscious of the brand’s commitment to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is an Open Book” and lots of fun details about the ingredients and preparation methods.
“This project connects our brand story using the guest experience via an upgraded restaurant environment, combined with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and cozy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will tell the story of Newk’s roots as a homegrown brand with a passion for food and family, with their purpose to Strive To Make A Difference with every guest every day. The colour teal, which represents their Newk’s Cares initiative and efforts to increase awareness and money for research to back up Ovarian Cancer, has been infused into the design in a prominent way. “The newest teal mosaic tile wall is a vital feature that weaves our philanthropic work into the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The outside will likely be upgraded with new awnings, string lights plus an inviting patio for families to dine.
“My goal is for guests inside our restaurants to experience the passion behind the Newk’s name, particularly our love for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We wish to feed what matters within our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The manufacturer aims to go on to renovate and refresh its restaurant locations across all 16 states as they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is actually a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous portion of hospitality.
Newk’s takes no shortcuts in any way, except in our name. Our kitchen is definitely an open book where we make each meal to order completely from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without any fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.