Musical.ly users opened their phones to a surprise today as they found the app replaced with a brand new brand name and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Read This Post Here into its own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, that have been updated with a new interface but still retains the core feature of both applications: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, that had just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger technique to break in to the US market. In the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned through the platform due to her status as a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, while some are debating how to identify themselves going forward: musically has become “tik tok” but i will always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok is going to be missing a crucial part from the Musical.ly history, which had been built on teens lip-syncing and dancing to music. Full functionalities to help make karaoke videos continue to be there, but rebranding the app with a brand new name and forcing the existing Musical.ly users to migrate to a new platform is actually a move that may alienate the first community. It’ll be up to the teens to choose whether TikTok’s popularity in China will translate to success in the united states.
The brand new app will retain the most famous highlights of both platforms and existing users could have their account, content and fan base automatically migrated for the new TikTok app, that will have a new brand name and interface. The newest app includes upgrades for instance a “reaction” feature that enables users to react to friends’ videos right from the phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users so we are excited to initiate a whole new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit because of the shared mission of both experiences – to make a community where everyone can be considered a creator.”
TikTok is really a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It was probably the most downloaded non-game app in the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will stay being a stand-alone app.
In addition to the new app, TikTok is launching a series of new creator programmes to provide users with tech support, performance insights and guidance on growth strategy. Additionally it is launching a new safety centre, “to build an internet experience that feels safe and welcoming,” based on the statement.
Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users acquire more than tripled how much time they spend watching short videos in the last year, according to the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users in short video apps in China, where Douyin competes with some other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to protect minors.