It’s been a minute since TikTok crashed the worldwide social networking party in 2018. And a lot has happened. As an example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to pay for the election on TikTok. According to The Verge, Justin Bieber is eager for his single “Yummy” to go viral on TikTok. A who’s-who of celebrities, including everyone from Snoop Dogg to Reese Witherspoon, have opened accounts. And ads finally made their way onto the platform, in addition to a shoppable component.
Teenagers are gaga for TikTok. With the advertising floodgates wide open, brands are too. Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are probably the a lot of companies that have been lured by TikTok’s warpspeed success.
So, are you ready for your company to start out TikTok marketing? Understand TikTok stats, demographics, and ad options to determine if it’s a fit for your business. TikTok calls itself the “destination for short-form mobile videos.” In a few ways it’s a bite-size version of YouTube, with videos ranging between five and 60 seconds in length. Creators gain access to an assortment of filters and effects, as well as being a massive music library.
Tracks on TikTok have high meme potential, and it’s turned the app into something of the hitmaker. Lil Nas X’s country tap jam Old Town Road is the greatest example of this. While lassoing some near 67 million plays on TikTok, the single trotted to #1 on the Billboard Hot 100, where it stayed for a record-setting 17 weeks.
ike some other social network, TikTok features a gamut of influencers and meme machines who cash in on views, likes, comments, shares-and virtual coin. There are more than 35 TikTok stars who count their followers within the tens of millions-most of whom are certainly not mainstream celebrities.
However the machine most central to TikTok’s instant success is its algorithm, which utilizes artificial intelligence to help make personalized recommendations for viewers. The video feed plays the moment the app opens, instantly sucking viewers in. Users can follow their favourite creators, however they don’t have to for that feed to be filled automatically with curated clips.
As Facebook founder Mark Zuckerberg use it in leaked audio: “I kind of consider TikTok as though it were Explore for stories, and that were the whole app.”
TikTok makes content discovery central to the experience-which is what allows videos to blow up so fast.
Historical past of TikTok
In China, TikTok is called Douyin. The forerunner to the TikTok app, Douyin was released by ByteDance, the world’s most valuable startup, in 2016. TikTok officially made its overseas debut in 2018 if it merged with Musical.ly.
TikTok’s success has not come without controversy. The app was briefly banned by lawmakers in India last year who cited cultural degradation and explicit content as reasons. In america, the Federal Trade Commission levied $5.7 million fine for violating children’s privacy law. Security concerns have led the U.S. government to launch a national ougzhw review of the app, while censorship allegations have drawn criticism from lawmakers and competitors.
TikTok has fresh competition in 2020. Byte, a new TikTok rival from the Vine cofounder, danced for the top of Apple’s app store on Jan 24. And Google just jumped in to the short-form video game with Tangi. In Asia, Tencent-backed Kuaishou is gaining popularity, while its sister app, Kwai, is popular in Brazil. And of course, Facebook and Instagram may also look to close in on TikTok this season.