Fast-casual restaurant concept Freddys announced today it has opened its first international location in the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates within the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth through the entire Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The training and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement continues to be incredible and a true evidence of the amount of passion and commitment they spend on each venture,” said Yousef Khattar, managing director of Tastebuds Group. “It has been a pleasure working alongside the team to make sure that every aspect in the family friendly concept will be received well by our guests in Dubai. We have been truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the flavor of Freddy’s authentic steakburgers and frozen custard to the Middle East for the first time.”
Freddy’s enduring commitment to providing high-quality, premium products and exceptional service has been the driving force behind the brand’s consistent growth domestically, and now, internationally. Staying true to the core values, Freddy’s worked to make sure a seamless transition as the concept entered a brand new country by adjusting to the local culture in various aspects including training protocols, hours of operation, menu items offered and portion size, among others. The Dubai locations will serve the identical premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as their U.S. counterparts.
“As one of the world’s top tourist destinations, Dubai comes with an unparalleled amount of hospitality, complimenting Freddy’s deep commitment to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, Vice President of Training and People Development. “Identifying which menu items and processes to uphold or alter were crucial for our long-term success and additional growth internationally. The Tastebuds team indicates incredible commitment through their extensive education in Wichita, and we’re thrilled to get the privilege of entering a brand new and exciting market. We anticipate delivering the Freddy’s experience through the entire Middle East.”
Earlier this coming year, Freddy’s announced its expansion to the nontraditional space the very first time with all the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a lesser restaurant prototype with an updated kitchen design that maintains volume ability to allow new and existing franchisees innovative approaches to expand their portfolio with the brand. These points of growth for that brand helped lay the cornerstone for international expansion to the Dubai Mall and Mall of the Emirates.
Freddy’s Frozen Custard & Steakburgers® plans to open more than 40 restaurants nationwide through the end of 2019. Franchise opportunities remain in areas across the U.S., including the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information about development opportunities, contact Markus Scholler, Vice President of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique mixture of cooked-to-order What Time Does Freddys Open seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries combined with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned throughout the day. Today, Freddy’s continues to grow to more than 300 domestic locations that serve 32 states throughout the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and two international locations in Dubai.